Website: www.jotun.com
Jotun takes its Pearl Line on the Road
World leading paints manufacturer Jotun Paints chose Vibe to unveil its new Pearl offering boasting ‘Mother of Pearl’ finish for interior walls in the Middle East region.
To reach the regional interior design and architecture community, Jotun tasked Vibe with creating a roadshow concept that would see the new Pearl line introduced to the interior design industry through highly targeted B2B events that demonstrated the new line’s magnificent finish in the form of a fashion show.
The guest presentation was followed by a fashion show which saw the models wearing custom-made outfits showcasing the actual Pearl paints. The roadshow successfully visited nine countries over a six month period.
